Organization
Angela Falque (Designer)
Fran Iglesias (Senior Software Engineer)
Lorena Abalde (Frontend Software Engineer)
Rolando Caldas (Crafter & Agile Software Engineer)
Tools
Figma, Procreate, Discord
Timeline
September 2023 / September 2024
El brief
PulpoCon is an annual event aimed at software developers and designers, held in the city of Vigo. Over the course of three days, workshops and conferences are conducted on techniques, architectures, and models that promote better professionals beyond the language used, all led by speakers of great national and international prestige.
View websiteThe objective
1. Create a brand identity for the 2024 edition.
2. Prepare visual resources for the promotion phase, including the website and social media, as well as communications with sponsors, speakers, and attendees.
3. Design and prepare all the materials for the event days.
The main image
The event mascot
PulpoCon's mascot was born during the 2023
edition almost as an anecdotal extra. However,
both the organization and the rest of the people
involved in the event organically gave it more
and more prominence within the event's identity.
The speakers used this character in their
presentations, some of the sponsors integrated
it into their own merchandising, and when the
event day arrived, much of the attendee feedback
was oriented towards the new addition.
This year, listening to the community, our little
octopus has become an essential part of the edition,
providing sponsors, speakers, and attendees with
a considerable amount of resources to use in presentations,
merchandising, or social media. This will help reinforce
attendee interaction with the event's image, enhancing
engagement.
El Merchandising
Accreditations
Each attendee will receive two lanyards so they can decide if they want to appear in event photos. By doing this visually, guests can feel secure even when surrounded by cameras, and we will also facilitate the photographers' work at the same time.
