Automated laundry 24/7 App
The WASHING laundry franchise has opened and they need to attract new customers. Its laundries stand out in:
100% Automated.
Open 24/7.
Reservation and payment online.
Access with security code.
Star service: dryer (1€/15min)
Project needs:
- Brand identity: the chain needs an identity that helps it differentiate itself from the competition.
- Definition of the card: The design must be user-oriented. We need to know the needs and objectives of our users
- Product design: The application to manage laundry facilities must be intuitive and simple, covering the entire process, from consulting services, reservations and payments.
Goals:
Mobile application:
- Landing page.
- Checkout.
- Machine detail page
A5 marketing flyer for delivery
In the context of technological evolution and changing lifestyle demands, automated laundries have become increasingly popular in the market. We will investigate its growth, distinctive characteristics, competitive advantages and card. Through this analysis, we will identify the best strategies to differentiate ourselves from competitors, as well as secure a position in the market.
Identified competitors
Market analysis
44% of the franchises investigated offer 24-hour services.
50% of the franchises investigated offer online payment.
The washing machine service is within the market ranges.
The dryer service is below the market price (2-4€)
None of the companies surveyed offer a reservation system.
None of the companies surveyed have access with a security code.
Laundry service specialized in pets. Rising trend in pet-oriented services.
Loyalty cards with points systems for discounts and promotions.
User personas
Sofía Ramírez
28 years
Project Manager at an advertising agency. He does his laundry on weekends to save time.
Isabella González
52 years
Use the dryer service, but wash clothes at home. He uses the washing machine occasionally for bed linen.
Alexander Martínez
35 years
A new father, he has started doing laundry since his son was born to free up his domestic workload.
Landing
Identifies the user.
Store finder.
Consultation and access to services in process.
Quick access to the reservation and payment of a new machine.
Quick access to service history, for queries or issuing invoices.
Checkout
Identify the type of page (shopping cart) as well as remember the chosen store to avoid errors.
List the chosen services in a simple and visual way. Allows its removal.
Shows the total amount of the service.
Main CTA.
machine screen
Identify the service to consult.
Informs the user of the status of the process.
It allows the user to open the doors safely, either during the process or once it is finished.
Offers direct access to additional services.
Flyer
Identify the type of service and brand values
Highlight key services that add value to the user.
It displays the services and their rates in a simple way.
QR access to the application that acts as a funnel.
Focus on the user.
Research to understand the needs, goals and mental models of the user.
Usability first.
Ensure that tasks within the flow of the user can be completed easily.
Maintain consistency.
Visual rules and common patterns that ensure the consistency of the design and the ease of learning.
Use hierarchies.
Scale, color and contrast at the service of user, facilitating navigation and guiding the user attention.
Control for the user.
It gives freedom to the user and allows the taking of decisions, improving the experience and trust.
Accessible design.
Ensure that the design is accessible to people with functional diversity.